Yanjing Beer,
sponsor of Beijing 2008 Olympics

燕京啤酒,北京2008年奥运会赞助商

  • In 2005, Yanjing Beer became the supporter of Beijing 2008 Olympics with faster speed, higher pursuing and stronger strength,stepping onto the highest platform of world’s sports events to show its elegant demeanor under the attention of billions of people all over the world. It also put forward the marketing slogan of “Inspire the World,Taste the Dream, Yanjing Beer cheers to China”for Olympics.
  • 2005年燕京啤酒以更快的速度、更高的追求、更强的实力成为北京2008年奥运会赞助商,燕京品牌登上了世界体育盛会的最高平台,在全世界几十亿人的瞩目下尽展风采。并提出了“感动世界,超越梦想,燕京啤酒为中国干杯”的奥运营销口号。
  • On April 8th, 2006, Yanjing Beer signed cooperative agreement with Beijing Volleyball Team; On June 29th, 2007, Yanjing Beer formed official cooperative partner with Water Sports Management Center of General Administration of Sport of China, namely China Canoeing Team; during the Olympics, it provided the Beijing public security volunteers with710 thousand T-shirts,making the brands of Yanjing Beer spread all over the streets in Beijing and forming a scenery of Beijing Olympics; on August 27th, 2008, Yanjing rewarded the athletes of China Water sports teams who achieved medals for China water sports events, with the money award reaching 5.7 million yuan.
  • 2006年4月8日,燕京啤酒与北京女排签署合作协议;2007年6月29日,燕京啤酒与国家体育总局水上运动管理中心暨中国皮划艇队结为官方合作伙伴;奥运期间赞助北京治安志愿者71万T恤,使燕京啤酒的标志遍布北京大街小巷,成为北京奥运期间的一道风景;2008年8月27日,燕京对在中国水上项目获得奖牌的中国水上运动员进行奖励,共发放奖金570万元。

于珍:原轻工业部部长(左六)/阳安江:北京市政协主席(左五)/潘蓓蕾:轻工业联合会副会长(右五)/陆昊:共青团中央第一书记(右四)
王伟:北京奥组委副主席、秘书长(左四)
王文哲:中国食品协会会长(左三)/赵凤山:北京市人大常务副主任(左二)/衣锡群:原北京市市长助理、北控集团主席(右三)
夏占义:北京市副市长(右二)/袁斌:北京奥组委市场开发部部长(左一)/李福成:燕京啤酒集团董事长(右一)